Easy Days iconEasy Days Brand

Incorrect usage

Usage Rules

Consistency builds recognition. Do not alter the artwork, its proportions, colors, orientation or relationship. Use the supplied variations and choose a background that preserves contrast.

Incorrect brandmark usage example✕

Do not rotate the brandmark

Incorrect brandmark usage example✕

Do not stretch or compress it

Incorrect brandmark usage example✕

Do not apply unapproved colors

Incorrect brandmark usage example✕

Do not add shadows, bevels or outlines

Incorrect brandmark usage example✕

Do not crop the identifier

Incorrect brandmark usage example✕

Do not attach words, icons or taglines

Choosing a background

  • Light or Daybreak Sand fields → full color primary.
  • Ink, photography or dark video → reverse white or outline white.
  • Single-ink production → one color ink or one color orange.
  • Busy imagery → add a solid panel behind the mark rather than an effect.

Before you release

  • Is this the supplied artwork, unmodified?
  • Is clear space respected on all four sides?
  • Is it above minimum size at final production scale?
  • Does the variation match the background contrast?
  • Has required regulatory copy been reviewed and approved?