Packaging

Packaging Principles

Packaging should move from recognition to product understanding to required information. The supplied renderings demonstrate the intended hierarchy across Kava + Kratom and Kava + Caffeine concepts.

Easy Days Kava plus Caffeine bottle front render

01
Brand first
Give the primary brandmark the largest, most recognizable focal position.
02
Product second
Use a disciplined band or lockup for product type, flavor and format.
03
Add / required copy
Kava, Kratom, Caffeine, identity statement, net contents and regulated information last — but never squeezed.
04
System consistency
Hold cap scale, panel hierarchy and color relationships constant across SKUs.
Final approval: all copy must be reviewed for current regulatory requirements. Claim wording, supplement facts and contents are not a substitute for the appropriate brand and compliance review.

Packaging render library

Approved concept renderings supplied with this guide. Use these for presentations, sell-in and visualization. Use final production artwork for print reproduction.

Kava + Caffeine

Easy Days Kava + Caffeine, case stack render — Kava + Caffeine, case stack
Case and unit relationship for distributor presentations.
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Easy Days Kava + Caffeine, top and unit render — Kava + Caffeine, top and unit
Top-down case treatment paired with a single unit.
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Easy Days Kava + Caffeine, three view render — Kava + Caffeine, three view
Front, side and back of the Kava + Caffeine bottle.
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Kava + Kratom

Easy Days Kava + Kratom, case stack render — Kava + Kratom, case stack
Case and unit relationship for distributor presentations.
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Easy Days Kava + Kratom, top and unit render — Kava + Kratom, top and unit
Top-down case treatment paired with a single unit.
Download image

Easy Days Kava + Kratom, three view render — Kava + Kratom, three view
Front, side and back of the Kava + Kratom bottle.
Download image