Typography

Type System

The logo lettering is custom artwork and is never a typeface. The supporting system below is practical and accessible — built for brand communications until a licensed packaging font files are centralized.

Primary display — communications

Easy days.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Use for short headlines and section callouts. Never distort, outline or add effects.

Archivo · free, open licensed (OFL)

Download Archivo

Body / utility — the readable workhorse

Clear. Direct. Daily.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Use for paragraphs, product facts, navigation, legal and supplement panel copy.

DM Sans · free, open licensed (OFL)

Download DM Sans

Hierarchy example

Make today feel easy.

Supporting message or product descriptor.

Short, direct body copy keeps the brand approachable and the information easy to scan. Keep line length comfortable and never set long paragraphs in the display face.

Rules

Never re-set the logo lettering in a font — always place the supplied artwork.
Headlines set in sentence case or all caps; avoid mixed decorative casing.
Keep tracking tight on display type, normal on body copy.
Maintain accessible contrast: Ink on light fields, white on Ink or Easy Orange.
Do not add drop shadows, outlines, bevels or gradient fills to type.
Required regulatory copy always uses the body face at legible sizes.