Easy Orange
Primary
HEX #FE5200
RGB 254 / 82 / 0
CMYK 0 / 80 / 100 / 0
The dominant recognition color. Owns the brandmark, headlines and packaging fields.
Brand color palette
Using Color
Easy Orange is the dominant recognition color. Sprout Green is an accent, not a competing field. Ink and white provide contrast. Daybreak Sand and Neutral Gray support imagery and secondary layouts.
Sprout Green
Accent
HEX #90D701
RGB 144 / 215 / 1
CMYK 42 / 0 / 100 / 0
An accent, never a competing field. Use for small marks, checks and highlights.
Ink
Contrast
HEX #101920
RGB 16 / 25 / 32
CMYK 84 / 60 / 51 / 37
Body copy, dark fields and the reverse lockup background.
Daybreak Sand
Support
HEX #D8A65F
RGB 216 / 166 / 95
CMYK 14 / 33 / 67 / 1
Warm presentation background behind artwork and lifestyle imagery.
Neutral Gray
Support
HEX #898989
RGB 137 / 137 / 137
CMYK 0 / 0 / 0 / 60
Secondary layouts, rules, captions and non-color reproductions.
White
Space
HEX #FFFFFF
RGB 255 / 255 / 255
CMYK 0 / 0 / 0 / 0
Clear space is a brand asset. Let the mark breathe.
Dominant
Orange leads
Packaging fields, headline moments and calls to action.
Accent only
Green punctuates
Accent dots, checkmarks and small highlights — never a full background beside orange.
Contrast
Ink grounds
Body copy, dark fields and reverse artwork backgrounds.
Print note: review values on the supplied stock swatch before production. Confirm spot and coated versus uncoated builds with your printer.