Icon / brand device
The standalone icon combines the smile arc, radiating sunshine lines and two accent dots. It is a secondary identifier designed for small, repeated or spatially constrained applications.
Where it works
App tiles, avatars, favicons, bottle caps, embroidery, stickers, patterns and repeated packaging accents.
Supporting use
The icon never replaces the brandmark on a first introduction. Once the name is established in a layout, the icon can carry the rest.
Contrast
On dark fields use the reverse or outline versions. Never sit full-color artwork on a low-contrast background.

Full color primary
Smile, radiating sunshine lines and two accent dots.
Download PNG
Reverse white
Avatars and app tiles on Ink or photography.
Download PNG
Outline white
Minimum-weight mark for overlays and motion stings.
Download PNG
Neutral gray
Documents and secondary interface chrome.
Download PNG
One color ink
Single-color stamping and embossing.
Download PNG
One color orange
Repeat patterns, supporting panels, established moments.
Download PNG