Easy Days — Version 1.0, 2026
Brand
Style Guide
An introduction to the visual language of Easy Days. Everything here is the working source of truth for packaging, retail, digital, presentations, advertising, social content and partner materials.
The brand in one line
Make today feel easy.
Easy Days is built to feel optimistic, immediate and approachable. Expressive custom lettering with a smile and sunshine device, high-energy orange and a bright green accent. Every element should make the brand recognizable before product details are read.
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The system, section by section
Brandmark
Primary lockup, approved variations, clear space and minimum size.
02Color
Easy Orange, Sprout Green, Ink and the supporting neutrals with build values.
03Typography
The logo is artwork. The supporting system is practical and accessible.
04Icon
The standalone smile device for small, repeated and constrained spaces.
05Packaging
Hierarchy principles across Kava + Kratom and Kava + Caffeine, plus renders.
06Usage
Incorrect usage, contrast rules and the checks to run before release.
Easy Orange
#FE5200
Sprout Green
#90D701
Ink
#101920
Daybreak Sand
#D8A65F
Neutral Gray
#898989
White
#FFFFFF
